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Appraisal Examples

It’s imperative that appraisals reflect skills and competencies necessary for the company to grow. In order to determine how an employee is performing, it’s important to determine which skills and competencies are required for his or her role. It can be difficult to understand which competencies are important for each particular role. However, breaking down each competency into specific areas of the business can help to drive business goals and objectives.

Competency areas will differ from company to company, however there are some that each business needs to have in order to function. Below are suggested competency areas and the skills that are required for each business function:

Chief Executive officer

A Chief Executive officer (CEO) is a function many employees do not understand. It can be confusing, as the position has an overarching holistic approach to business. By its very nature, the job description of a CEO means meeting the needs of employees, customers, investors, communities, etc. In short, the CEO is responsible for the success or failure of the company. It’s vital the CEO possess these competencies and skills.

Execution skills

  • Making timely decisions.
  • Prioritizing to meet objectives.
  • Communicating clearly.

Leadership Skills

  • Inspiring others
  • Empowering others
  • Communicating vision clearly

People Management skills

  • Keeping the team focused on priorities
  • Sharing relevant information
  • Demonstrating Expertise

Problem solving Skills

  • Knowing how to find the root cause of problems.
  • Consulting the right amount of resources to solve problems.
  • Coming with creative solutions to complex problems.

General manager:

A General manager (GM) is any executive who has overall responsibility for managing the revenue and cost elements of a company’s income statement. A General manager usually oversees the day to day operations of the business in each department, such as a Marketing manager, Financial manager, or customer service manager. It’s important that they possess:

Execution skills

  • Keeping things simple.
  • Result orientated.
  • Driven to get day to day results.
  • Set priorities.
  • Communicating decisions clearly and effectively.

Communication Skills

  • Writing clearly and concisely.
  • Speaking fluently and effectively.
  • Listening carefully.

Project Management skills

  • Setting clear project milestones
  • Defining and measuring project success
  • Setting realistic deadlines and goals
  • Providing assistance when needed.

Team leader

A Team leader is someone who communicates with front line employees, provides guidance and direction, and report to the general manager. The leader often works within the team, as a member, carrying out the same roles but with additional leader responsibilities. It is the team leader's duty to motivate and drive employees, and encourage their development.

People Management skills

  • Keeping the team focused on priorities.
  • Sharing relevant information.
  • Demonstrating Expertise.

Problem solving skills


  • Knowing how to find the root cause of problems.
  • Counseling others.
  • Consulting the right amount of human resource to solve problems.

Customer service skills

  • Keeping things simple for customer.
  • Identifying well how to influence decisions within the customer's organization.
  • Pitching solutions effectively.

These are simply guidelines and will differ from organisation to organisation. Hierarchy should be determined when a company is founded, as decision makers and cofounders need to address which roles are suited to which people before making long term strategies. For more skills and competencies, click here.